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ARTICLES FOR PATIENTS |
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Breath Capsules Don't
Work: |
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Breath Capsules
Don't Work: BreathAsure files for Bankruptcy. |
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Even the
Government Says So! -
Please read the 3 reports
below:
Sugar in Breath Mints feed the bacteria that give you bad
breath!:
Altoids and other products of that type contain high
concentrations of sugar. Sugar feeds the bacteria that create
the sulfur compounds found in bad breath. Therefore, it is
completely ridiculous to use candy to fight an oral/medical
condition. Same goes with chewing gum that contains sugar. If
you are really stuck, please use non-sugar gum or mints. We
provide to our patients what we feel are the 2 finest chewing
gums on the market: TheraBreath and TheraBrite Oxygenating
Chewing Gum. For details, click here. |
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Published
Reports on BreathAsure:
Report 1: LA TIMES (2/19/01) (BreathAsure files for Bankruptcy - Will be
Auctioned Off - Owners admit product doesn't work!)
Report 2: From: Quackwatch Home Page
"BreathAsure Claims Halted By Federal Court"
Report 3: From: Better Business Bureau Advertising
Review Programs, (Council of Better Business Bureaus, Inc.
National Advertising Division Press Release) "BreathAsure Agrees
To Modify Unsubstantiated Ad Claims" |
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From: Quackwatch
Home Page
BreathAsure Claims Halted By Federal Court
The Warner-Lambert Company, which manufactures Certs breath
mints, Clorets mints and gum, Dentyne gum, and Listerine
antiseptic mouthwash, has obtained a federal court order to stop
BreathAsure Inc., of Calabasas, California, from continuing to
claim or imply that its internal breath freshener products,
BreathAsure and BreathAsure-D, get rid of bad breath for hours
and give users clean, fresh breath, even after they consume
onions, garlic, or other foods containing aromatic substances.
Claims of this type have been made on product labels, in radio,
television, and magazine ads, and on the Internet. Since 1994,
the Council of Better Business Bureau's National Advertising
Division has investigated twice and concluded that such claims
were unsubstantiated.
The active ingredients in BreathAsure are said to be parsley
seed and sunflower oils. BreathAsure-D, also said to aid
digestion, contains these ingredients plus ginger, chamomile,
and true licorice. Warner-Lambert's suit charged that taking
BreathAsure capsules with water is no more effective in fighting
bad breath than drinking water alone.
The federal court order, dated November 19, 1998, permanently
PROHIBITS BreathAsure, Inc., from claiming, either directly or
by implication, in any advertising or promotion or promotional
context with respect to BreathAsure, BreathAsure D, or any other
"internal breath freshener" that:
It works. It provides users with clean breath. It lasts and
lasts on the toughest offenders: Pizza, garlic, onions, spicy
foods, coffee and more. It cleans bad breath for hours. It
usually lasts four to six hours or until the next time you eat
something that might produce bad breath. It gives you clean
fresh breath for hours from the inside out. It will help stop
morning breath as well as bad breath caused by garlic, onions,
pizza, coffee and other foods. It is an "internal breath
freshener." It is guaranteed to give you clean fresh breath for
hours. It works with the digestive system, often the cause of
offensive breath. It is "America's number one selling breath
freshener." It lasts for hours. Guaranteed to give clean fresh
breath for hours. Swallow with liquid after eating or any time
you want the confidence of fresh breath. It will stop bad breath
caused by the foods you eat. Use it any time you want clean
breath. It works from the inside out. It cleans your breath
naturally from the inside out. It took a team of researchers
five years to develop this unique secret formulation and
blending process. It is a breath freshener. It is designed to
fight bad breath caused by foods.
Quackwatch Home Page ||| News Index |
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Better Business
Bureau Advertising Review Programs
Council of Better Business Bureaus, Inc.
National Advertising Division Press Release
For Immediate Release:
Contact: Lynne Collins 212-705-0120 |
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Breathasure
Agrees To Modify Unsubstanatiated Ad Claims
New York, New York -- April 16, 1997 -- The National Advertising
Division (NAD) of the Council of Better Business Bureaus, Inc.
announces that BreathAsure, Inc. ("Breathasure") has agreed to
modify unsubstantiated advertising claims for its BreathAsure®
capsules. NAD has determined that BreathAsure does not have a
reasonable basis to continue certain claims of product
performance - in terms of the capsules' efficacy and mechanism
of action. Following NAD's recommendations, BreathAsure's future
advertising will more clearly communicate that BreathAsure® is
useful as a complimentary product, or component of an overall
oral hygiene program for consumers. The Warner-Lambert Company,
manufacturer of Certs® and Clorets® breath mints, challenged the
truthfulness and accuracy of BreathAsure's print, television and
radio advertising that included: "...works with your digestive
system and it gets rid of bad breath for hours."
NAD's inquiry was conducted under NAD/NARB Procedures for
Voluntary Self-Regulation of National Advertising and was
resolved in 60 business days. Details of the initial inquiry,
NAD's decision and the advertiser's response are included in an
NAD Case Report published today.
# # # The National Advertising Review Council (NARC) was formed
in 1971 by the advertising industry and four leading trade
associations to foster truth and accuracy in national
advertising through voluntary self-regulation. NARC is the body
that establishes the ground rules for the National Advertising
Division (NAD), the Children's Advertising Review Unit (CARU),
and the National Advertising Review Board (NARB).
NAD and CARU are the investigative arms of the advertising
industry's voluntary self-regulation program. Their casework
results from competitive challenges from other advertisers, but
also from self-monitoring traditional and new media, including
the Internet. The National Advertising Review Board (NARB), the
appeals body, is a peer group from which ad-hoc panels are
selected to adjudicate those cases that are not resolved at the
NAD/CARU level. This unique, self-regulatory system is funded
entirely by the business community; CARU is financed by the
children's advertising industry, while NAD/NARB's sole source of
funds is membership in the Council of Better Business Bureaus,
Inc. |
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PRODUCTS |
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TheraBreath PLUS Oral Rinse
(Extra Strength)
Powerful Oral Rinse: OXYD-8 + Zinc + Tea tree oil. |
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AktivOxigen Serum 3-pak
NEW! - Save money and get a 3-pak. |
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PerioTherapy Oral Rinse
Designed to Heal Damaged Gums & Freshen Breath. |
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